Muniy
This case study showcases the rapid redesign process of Muniy, an online mobile payments wallet designed for businesses. The project required significant updates within a short timeframe due to changes in the target market and the startup environment.
Muniy
This case study showcases the rapid redesign process of Muniy, an online mobile payments wallet designed for businesses. The project required significant updates within a short timeframe due to changes in the target market and the startup environment.
Muniy
This case study showcases the rapid redesign process of Muniy, an online mobile payments wallet designed for businesses. The project required significant updates within a short timeframe due to changes in the target market and the startup environment.
Project
Fintech App
Role
Product Designer
Year
2018 - 2019
Introducing Muniy
Muniy offers businesses an online mobile payments wallet that simplifies account setup, enables real-time expense tracking, budgeting, and management of multiple accounts. Take control of your business finances with Muniy.
Introducing Muniy
Muniy offers businesses an online mobile payments wallet that simplifies account setup, enables real-time expense tracking, budgeting, and management of multiple accounts. Take control of your business finances with Muniy.
Introducing Muniy
Muniy offers businesses an online mobile payments wallet that simplifies account setup, enables real-time expense tracking, budgeting, and management of multiple accounts. Take control of your business finances with Muniy.
Challenges
Adapting to a Changing Target Market
Initially targeting the Middle East market, Muniy encountered collaboration issues with local banks, necessitating a shift in focus to Europe. This shift brought about different market dynamics and feature requirements. The project's success relied on quickly updating the product to stand out both visually and feature-wise.
Challenges
Adapting to a Changing Target Market
Initially targeting the Middle East market, Muniy encountered collaboration issues with local banks, necessitating a shift in focus to Europe. This shift brought about different market dynamics and feature requirements. The project's success relied on quickly updating the product to stand out both visually and feature-wise.
Challenges
Adapting to a Changing Target Market
Initially targeting the Middle East market, Muniy encountered collaboration issues with local banks, necessitating a shift in focus to Europe. This shift brought about different market dynamics and feature requirements. The project's success relied on quickly updating the product to stand out both visually and feature-wise.
Solution
To address the changing circumstances, Muniy shifted its target audience from customers to merchants and businesses. By adopting a distinctive style and a streamlined user flow, Muniy sought to differentiate itself in the market.
Solution
To address the changing circumstances, Muniy shifted its target audience from customers to merchants and businesses. By adopting a distinctive style and a streamlined user flow, Muniy sought to differentiate itself in the market.
Solution
To address the changing circumstances, Muniy shifted its target audience from customers to merchants and businesses. By adopting a distinctive style and a streamlined user flow, Muniy sought to differentiate itself in the market.
Evolution
Navigating Challenges in the Middle East
Working with local banks in the Middle East for a year provided valuable learning experiences, allowing for personal growth as a designer. The decision to enter a new market presented an opportunity to revamp the product's visual design and enhance the user experience.
Evolution
Navigating Challenges in the Middle East
Working with local banks in the Middle East for a year provided valuable learning experiences, allowing for personal growth as a designer. The decision to enter a new market presented an opportunity to revamp the product's visual design and enhance the user experience.
Evolution
Navigating Challenges in the Middle East
Working with local banks in the Middle East for a year provided valuable learning experiences, allowing for personal growth as a designer. The decision to enter a new market presented an opportunity to revamp the product's visual design and enhance the user experience.
Simplified User Flow
Banking apps often have intricate flows for tasks such as money transfers, currency conversions, and bill payments. The design challenge was to simplify these linear flows. After multiple rounds of mockups, we discovered a vertical UI pattern that condensed most flows into three simple steps, improving usability.
Simplified User Flow
Banking apps often have intricate flows for tasks such as money transfers, currency conversions, and bill payments. The design challenge was to simplify these linear flows. After multiple rounds of mockups, we discovered a vertical UI pattern that condensed most flows into three simple steps, improving usability.
Simplified User Flow
Banking apps often have intricate flows for tasks such as money transfers, currency conversions, and bill payments. The design challenge was to simplify these linear flows. After multiple rounds of mockups, we discovered a vertical UI pattern that condensed most flows into three simple steps, improving usability.
Visual Design Pattern
Credit Card Design
Designing the app and an actual credit card in tandem provided a unique opportunity to align visual elements and gain valuable insights. Drawing inspiration from the credit card design, we aimed to reflect its visual style in the overall UI, giving Muniy a distinct visual identity compared to competitors.
Visual Design Pattern
Credit Card Design
Designing the app and an actual credit card in tandem provided a unique opportunity to align visual elements and gain valuable insights. Drawing inspiration from the credit card design, we aimed to reflect its visual style in the overall UI, giving Muniy a distinct visual identity compared to competitors.
Visual Design Pattern
Credit Card Design
Designing the app and an actual credit card in tandem provided a unique opportunity to align visual elements and gain valuable insights. Drawing inspiration from the credit card design, we aimed to reflect its visual style in the overall UI, giving Muniy a distinct visual identity compared to competitors.
Brand & UI
Drawing inspiration from the sleek and sophisticated Credit Card design, our primary goal was to infuse that aesthetic into the overall UI design of Muniy. We wanted to create a cohesive visual experience that would set the app apart from its competitors and resonate with users on a deeper level.
Brand & UI
Drawing inspiration from the sleek and sophisticated Credit Card design, our primary goal was to infuse that aesthetic into the overall UI design of Muniy. We wanted to create a cohesive visual experience that would set the app apart from its competitors and resonate with users on a deeper level.
Brand & UI
Drawing inspiration from the sleek and sophisticated Credit Card design, our primary goal was to infuse that aesthetic into the overall UI design of Muniy. We wanted to create a cohesive visual experience that would set the app apart from its competitors and resonate with users on a deeper level.
Outcome
With its distinctive market approach, unique features, and seamless user flow, Muniy successfully launched in Europe. The product garnered significant attention and became a success story, paving the way for a return to the Middle East and continued collaboration with local banks.
Outcome
With its distinctive market approach, unique features, and seamless user flow, Muniy successfully launched in Europe. The product garnered significant attention and became a success story, paving the way for a return to the Middle East and continued collaboration with local banks.
Outcome
With its distinctive market approach, unique features, and seamless user flow, Muniy successfully launched in Europe. The product garnered significant attention and became a success story, paving the way for a return to the Middle East and continued collaboration with local banks.
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