Copenhagen
Copenhagen is a website that provides information about the city of Copenhagen, Denmark, to tourists and visitors. The website is an essential tool for tourists to plan their trip, learn about the city's attractions, and book accommodations and activities. However, the website had several usability issues that were impacting the user experience and hurting conversion rates.
Copenhagen
Copenhagen is a website that provides information about the city of Copenhagen, Denmark, to tourists and visitors. The website is an essential tool for tourists to plan their trip, learn about the city's attractions, and book accommodations and activities. However, the website had several usability issues that were impacting the user experience and hurting conversion rates.
Copenhagen
Copenhagen is a website that provides information about the city of Copenhagen, Denmark, to tourists and visitors. The website is an essential tool for tourists to plan their trip, learn about the city's attractions, and book accommodations and activities. However, the website had several usability issues that were impacting the user experience and hurting conversion rates.
Project
Website Design
Role
Product Designer
Year
2022 - 2023
Context & Problem
The Copenhagen website had several usability issues that were causing frustration for users and hindering conversion. The primary issues identified were confusing navigation, lack of visual hierarchy, and poor mobile experience.
Context & Problem
The Copenhagen website had several usability issues that were causing frustration for users and hindering conversion. The primary issues identified were confusing navigation, lack of visual hierarchy, and poor mobile experience.
Context & Problem
The Copenhagen website had several usability issues that were causing frustration for users and hindering conversion. The primary issues identified were confusing navigation, lack of visual hierarchy, and poor mobile experience.
Outcome
To address these usability issues, a redesign of the Copenhagen website was conducted, with a focus on improving the user experience and increasing conversion rates. The redesign included simplified navigation, improved visual hierarchy, and mobile optimization.
As a result of these changes, the redesigned Copenhagen website saw a significant improvement in its usability and conversion rates. Users were able to find the information they needed more easily, leading to a decrease in bounce rates and an increase in time spent on the website.
The mobile optimization also led to an increase in mobile traffic and a higher conversion rate among mobile users.Overall, the redesign of the Copenhagen website was a success, resulting in a better user experience and improved conversion rates.
Outcome
To address these usability issues, a redesign of the Copenhagen website was conducted, with a focus on improving the user experience and increasing conversion rates. The redesign included simplified navigation, improved visual hierarchy, and mobile optimization.
As a result of these changes, the redesigned Copenhagen website saw a significant improvement in its usability and conversion rates. Users were able to find the information they needed more easily, leading to a decrease in bounce rates and an increase in time spent on the website.
The mobile optimization also led to an increase in mobile traffic and a higher conversion rate among mobile users.Overall, the redesign of the Copenhagen website was a success, resulting in a better user experience and improved conversion rates.
Outcome
To address these usability issues, a redesign of the Copenhagen website was conducted, with a focus on improving the user experience and increasing conversion rates. The redesign included simplified navigation, improved visual hierarchy, and mobile optimization.
As a result of these changes, the redesigned Copenhagen website saw a significant improvement in its usability and conversion rates. Users were able to find the information they needed more easily, leading to a decrease in bounce rates and an increase in time spent on the website.
The mobile optimization also led to an increase in mobile traffic and a higher conversion rate among mobile users.Overall, the redesign of the Copenhagen website was a success, resulting in a better user experience and improved conversion rates.