Breadstack
Promotion Module
This case study showcases the collaborative process of our design team as we integrated a new module into the Breadstack Saas product, addressing the need for enhanced promotional features.
Breadstack
Promotion Module
This case study showcases the collaborative process of our design team as we integrated a new module into the Breadstack Saas product, addressing the need for enhanced promotional features.
Breadstack
Promotion Module
This case study showcases the collaborative process of our design team as we integrated a new module into the Breadstack Saas product, addressing the need for enhanced promotional features.
Project
Saas
Role
Product Design Lead
Year
2022
Introducing Breadstack
Breadstack is an eCommerce Saas product that serves as a comprehensive platform connecting sales, operations, marketing, and customer service. It empowers store owners to boost revenue and reduce costs by streamlining their daily operations.
Introducing Breadstack
Breadstack is an eCommerce Saas product that serves as a comprehensive platform connecting sales, operations, marketing, and customer service. It empowers store owners to boost revenue and reduce costs by streamlining their daily operations.
Introducing Breadstack
Breadstack is an eCommerce Saas product that serves as a comprehensive platform connecting sales, operations, marketing, and customer service. It empowers store owners to boost revenue and reduce costs by streamlining their daily operations.
Problem
Feature Gap
While Breadstack effectively supports day-to-day operations for store owners, it lacks captivating features to attract customers and generate additional revenue.
Problem
Feature Gap
While Breadstack effectively supports day-to-day operations for store owners, it lacks captivating features to attract customers and generate additional revenue.
Problem
Feature Gap
While Breadstack effectively supports day-to-day operations for store owners, it lacks captivating features to attract customers and generate additional revenue.
Solution
After cross-functional meetings and discussions, we identified the need to develop a promotion module within the software. This module would empower store operators to easily and intelligently create and manage promotions, while providing valuable insights.
Solution
After cross-functional meetings and discussions, we identified the need to develop a promotion module within the software. This module would empower store operators to easily and intelligently create and manage promotions, while providing valuable insights.
Solution
After cross-functional meetings and discussions, we identified the need to develop a promotion module within the software. This module would empower store operators to easily and intelligently create and manage promotions, while providing valuable insights.
Project Scoping
User Research & Mental Model
To kick off the project, we conducted interviews with team members responsible for promotion planning. The goal was to gain a deep understanding of their processes and motivations, constructing the user's mental model as a foundation for our design decisions. Simultaneously, we conducted secondary research to supplement our insights.
Project Scoping
User Research & Mental Model
To kick off the project, we conducted interviews with team members responsible for promotion planning. The goal was to gain a deep understanding of their processes and motivations, constructing the user's mental model as a foundation for our design decisions. Simultaneously, we conducted secondary research to supplement our insights.
Project Scoping
User Research & Mental Model
To kick off the project, we conducted interviews with team members responsible for promotion planning. The goal was to gain a deep understanding of their processes and motivations, constructing the user's mental model as a foundation for our design decisions. Simultaneously, we conducted secondary research to supplement our insights.
Secondary Research
While the interviews provided valuable insights into specific use cases, it was essential to consider a broader market. Our secondary research served as a reinforcement, ensuring our design decisions aligned with industry best practices and catered to a wider range of businesses.
Secondary Research
While the interviews provided valuable insights into specific use cases, it was essential to consider a broader market. Our secondary research served as a reinforcement, ensuring our design decisions aligned with industry best practices and catered to a wider range of businesses.
Secondary Research
While the interviews provided valuable insights into specific use cases, it was essential to consider a broader market. Our secondary research served as a reinforcement, ensuring our design decisions aligned with industry best practices and catered to a wider range of businesses.
Service Blue Print
Following the initial design walkthrough, stakeholders requested a change of direction. This presented an opportunity to explore how we could align the user experience across Chatso, Breadstack, and Storefront. By integrating promotion-related functions, we aimed to facilitate a seamless user journey from start to end.
Service Blue Print
Following the initial design walkthrough, stakeholders requested a change of direction. This presented an opportunity to explore how we could align the user experience across Chatso, Breadstack, and Storefront. By integrating promotion-related functions, we aimed to facilitate a seamless user journey from start to end.
Service Blue Print
Following the initial design walkthrough, stakeholders requested a change of direction. This presented an opportunity to explore how we could align the user experience across Chatso, Breadstack, and Storefront. By integrating promotion-related functions, we aimed to facilitate a seamless user journey from start to end.
Design
Plan & Wireframe
Building upon our research, we divided the substantial module into distinct topics such as Calendar, Timeline, List, Creation, and Detail Page. The design team collaborated on numerous wireframes, bringing forth innovative ideas and concepts.
Design
Plan & Wireframe
Building upon our research, we divided the substantial module into distinct topics such as Calendar, Timeline, List, Creation, and Detail Page. The design team collaborated on numerous wireframes, bringing forth innovative ideas and concepts.
Design
Plan & Wireframe
Building upon our research, we divided the substantial module into distinct topics such as Calendar, Timeline, List, Creation, and Detail Page. The design team collaborated on numerous wireframes, bringing forth innovative ideas and concepts.
Mockups & Validation
Selecting the most promising ideas from our wireframes, we transferred them to Adobe XD (with consideration for using Figma in future projects). With a collection of solid mockups, we sought validation and feedback from our interviewees in the design research phase.
Mockups & Validation
Selecting the most promising ideas from our wireframes, we transferred them to Adobe XD (with consideration for using Figma in future projects). With a collection of solid mockups, we sought validation and feedback from our interviewees in the design research phase.
Mockups & Validation
Selecting the most promising ideas from our wireframes, we transferred them to Adobe XD (with consideration for using Figma in future projects). With a collection of solid mockups, we sought validation and feedback from our interviewees in the design research phase.
Outcomes
Refinement and Downsizing
Throughout the validation process, certain designs and features received high praise, while others raised concerns among the development team. Balancing weight and impact, we streamlined the module by prioritizing tangible and essential features.
Live in Production
As a result of our efforts, our customers quickly gained access to a brand-new promotion module that felt familiar and user-friendly. Partnered stores now create hundreds of promotions daily, leveraging the module's capabilities to drive business growth.
Outcomes
Refinement and Downsizing
Throughout the validation process, certain designs and features received high praise, while others raised concerns among the development team. Balancing weight and impact, we streamlined the module by prioritizing tangible and essential features.
Live in Production
As a result of our efforts, our customers quickly gained access to a brand-new promotion module that felt familiar and user-friendly. Partnered stores now create hundreds of promotions daily, leveraging the module's capabilities to drive business growth.
Outcomes
Refinement and Downsizing
Throughout the validation process, certain designs and features received high praise, while others raised concerns among the development team. Balancing weight and impact, we streamlined the module by prioritizing tangible and essential features.
Live in Production
As a result of our efforts, our customers quickly gained access to a brand-new promotion module that felt familiar and user-friendly. Partnered stores now create hundreds of promotions daily, leveraging the module's capabilities to drive business growth.
Next
Chatso
