liuhaoqianw@gmail.com

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Lust & Lauve

This case study showcases my expertise in designing an exceptional e-commerce storefront that delivers a premium online shopping experience. Collaborating closely with brand designers, I tackled unique challenges to create a captivating platform for Lust & Lauve Fine Candles.

Lust & Lauve

This case study showcases my expertise in designing an exceptional e-commerce storefront that delivers a premium online shopping experience. Collaborating closely with brand designers, I tackled unique challenges to create a captivating platform for Lust & Lauve Fine Candles.

Lust & Lauve

This case study showcases my expertise in designing an exceptional e-commerce storefront that delivers a premium online shopping experience. Collaborating closely with brand designers, I tackled unique challenges to create a captivating platform for Lust & Lauve Fine Candles.

Project

e-commerce storefronts

Role

Product Designer

Year

2021

Introducing Lust & Lauve

Rooted in sensuality, Lust & Lauve Fine Candles represents a promise to spend time together. With the increasingly busying demands of everyday life, sometimes we forget to make time for love.

Introducing Lust & Lauve

Rooted in sensuality, Lust & Lauve Fine Candles represents a promise to spend time together. With the increasingly busying demands of everyday life, sometimes we forget to make time for love.

Introducing Lust & Lauve

Rooted in sensuality, Lust & Lauve Fine Candles represents a promise to spend time together. With the increasingly busying demands of everyday life, sometimes we forget to make time for love.

Challenges

Premium Online Shopping Experience

With candles priced at $90 or more, Lust & Lauve customers sought more than just a product; they desired an elevated shopping experience. Creating a platform that exudes luxury and delivers a seamless online journey became a key challenge.

Communicate Smell Through Screen

Unlike in physical stores, where customers can smell the candles, the online experience required finding a way to convey the aroma through screens. Effectively communicating the scent of each candle was crucial to capturing customers' attention and encouraging purchases.

Challenges

Premium Online Shopping Experience

With candles priced at $90 or more, Lust & Lauve customers sought more than just a product; they desired an elevated shopping experience. Creating a platform that exudes luxury and delivers a seamless online journey became a key challenge.

Communicate Smell Through Screen

Unlike in physical stores, where customers can smell the candles, the online experience required finding a way to convey the aroma through screens. Effectively communicating the scent of each candle was crucial to capturing customers' attention and encouraging purchases.

Challenges

Premium Online Shopping Experience

With candles priced at $90 or more, Lust & Lauve customers sought more than just a product; they desired an elevated shopping experience. Creating a platform that exudes luxury and delivers a seamless online journey became a key challenge.

Communicate Smell Through Screen

Unlike in physical stores, where customers can smell the candles, the online experience required finding a way to convey the aroma through screens. Effectively communicating the scent of each candle was crucial to capturing customers' attention and encouraging purchases.

Solution

To provide a premium online shopping experience, we focused on strong branding and unique animations. By incorporating captivating visuals and evocative environments, we aimed to transport customers to a sensory realm.

Solution

To provide a premium online shopping experience, we focused on strong branding and unique animations. By incorporating captivating visuals and evocative environments, we aimed to transport customers to a sensory realm.

Solution

To provide a premium online shopping experience, we focused on strong branding and unique animations. By incorporating captivating visuals and evocative environments, we aimed to transport customers to a sensory realm.

Ideation

Branding

Working alongside talented graphic designers, we developed a powerful brand identity that influenced the website's design. The brand's essence permeated every element, ensuring a consistent and premium style.

Ideation

Branding

Working alongside talented graphic designers, we developed a powerful brand identity that influenced the website's design. The brand's essence permeated every element, ensuring a consistent and premium style.

Ideation

Branding

Working alongside talented graphic designers, we developed a powerful brand identity that influenced the website's design. The brand's essence permeated every element, ensuring a consistent and premium style.

Research

In-depth research into other luxury brands inspired both the UI design and the site's structure. We explored effective techniques used by established brands to evoke a sense of exclusivity and luxury.

Research

In-depth research into other luxury brands inspired both the UI design and the site's structure. We explored effective techniques used by established brands to evoke a sense of exclusivity and luxury.

Research

In-depth research into other luxury brands inspired both the UI design and the site's structure. We explored effective techniques used by established brands to evoke a sense of exclusivity and luxury.

Design

Memorable Places

Building upon the brand and research, we curated a collection of striking photographs that not only communicated the scent but also evoked memorable environments. Rather than describing the smell, we transported customers to captivating places they longed to experience.

Design

Memorable Places

Building upon the brand and research, we curated a collection of striking photographs that not only communicated the scent but also evoked memorable environments. Rather than describing the smell, we transported customers to captivating places they longed to experience.

Design

Memorable Places

Building upon the brand and research, we curated a collection of striking photographs that not only communicated the scent but also evoked memorable environments. Rather than describing the smell, we transported customers to captivating places they longed to experience.

Unique Animation

Animations played a pivotal role in enhancing the website's interactivity and luxury appeal. By incorporating unique animations, such as the closing of a box around a candle, we created a personalized and exclusive feel for each customer.

Unique Animation

Animations played a pivotal role in enhancing the website's interactivity and luxury appeal. By incorporating unique animations, such as the closing of a box around a candle, we created a personalized and exclusive feel for each customer.

Unique Animation

Animations played a pivotal role in enhancing the website's interactivity and luxury appeal. By incorporating unique animations, such as the closing of a box around a candle, we created a personalized and exclusive feel for each customer.

Outcomes

Lust & Lauve became a flagship project in our agency portfolio, exemplifying our ability to create a premium online shopping experience. The platform's captivating visuals and immersive storytelling left a lasting impression on customers.

By successfully merging branding, animations, and memorable environments, Lust & Lauve offers more than just a candle; it provides an escape to cherished moments. The website's elegant design and sensory approach entice customers to indulge their senses and elevate their everyday lives.

Outcomes

Lust & Lauve became a flagship project in our agency portfolio, exemplifying our ability to create a premium online shopping experience. The platform's captivating visuals and immersive storytelling left a lasting impression on customers.

By successfully merging branding, animations, and memorable environments, Lust & Lauve offers more than just a candle; it provides an escape to cherished moments. The website's elegant design and sensory approach entice customers to indulge their senses and elevate their everyday lives.

Outcomes

Lust & Lauve became a flagship project in our agency portfolio, exemplifying our ability to create a premium online shopping experience. The platform's captivating visuals and immersive storytelling left a lasting impression on customers.

By successfully merging branding, animations, and memorable environments, Lust & Lauve offers more than just a candle; it provides an escape to cherished moments. The website's elegant design and sensory approach entice customers to indulge their senses and elevate their everyday lives.

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Muniy

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liuhaoqianw@gmail.com

liuhaoqianw@gmail.com

liuhaoqianw@gmail.com